A joint event between PHE, Health Education England, Champs Public Health Collaborative and the C&M Health & Care Partnership took place on the 22nd May looking at embedding elements of the recently published PHE Behavioural Sciences Strategy 2018 across the North West. There were several presentations throughout the day including on applying behavioural and social sciences to improve population health and wellbeing in England, PHE social marketing campaigns and case studies of behavioural sciences in action. This was also the launch site of the new MECC campaign which was demonstrated with a breakout session during lunch.